Primary Purpose of Retail Marketing Associate Professional
The Retail Marketing Activation Associate supports the execution of retail marketing initiatives that bring brand and campaign strategies to life across Coach Korea stores.
This role coordinates stores, vendors, materials, timelines, and day-to-day operational requirements to ensure activations are delivered accurately, consistently, and on time. Working closely with Retail Marketing, Retail, CRM, Visual Merchandising, Operations, Finance, and external partners, the role maintains strong execution standards and clear tracking throughout each activation.
 
Key Responsibilities
1. Retail Marketing Activation Execution & Project Coordination

• Execute retail marketing activations based on approved strategy, briefs, timelines, and budgets.
• Coordinate day-to-day project requirements across stores, internal teams, agencies, and vendors.
• Maintain detailed activation timelines, action trackers, and status updates to support on-time delivery.
• Identify execution risks, delays, or missing inputs and escalate them promptly to the Retail Marketing Assistant Manager or Senior Manager.
• Provide on-site support for key store activations, customer events, and new store openings as required.

 2. Store Communication & Field Execution

• Prepare and distribute store communication, execution guidelines, toolkits, and operational checklists.
• Coordinate store readiness and follow up on material receipt, installation, staffing, and execution requirements.
• Collect store feedback, execution photos, and completion status, and consolidate them into clear reports.
• Ensure in-store execution follows approved campaign direction, customer journey, and brand standards.

 3. Marketing Materials, Agency & Vendor Coordination

• Coordinate the production, delivery, installation, and removal of POP, signage, gifting, event materials, and other activation assets.
• Manage day-to-day communication with agencies, production vendors, promoters, and other external partners.
• Check quantities, specifications, delivery schedules, and store allocation lists for activation materials.
• Maintain organized records of final assets, quotations, production details, delivery documents, and execution references.

 4. Budget Administration & Operational Tracking

• Support purchase order, invoice, quotation, and payment processes in partnership with Finance and relevant stakeholders.
• Maintain accurate budget and expense trackers for retail marketing projects.
• Monitor actual spend against approved budgets and flag discrepancies or expected overages promptly.
• Support vendor documentation and administrative requirements in accordance with internal processes.

 5. Performance Data Collection & Cross-Functional Support

• Collect and organize store traffic, participation, engagement, redemption, sales, and other available activation results.
• Update activation dashboards and post-execution reports with accurate operational data and store feedback.
• Support cross-functional follow-ups with Retail, CRM, Visual Merchandising, Operations, Finance, IT, and external partners.

6. Ensure agreed actions, materials, and store-level requirements are tracked through completion.

• Key Deliverables
• Activation timelines, action trackers, and status updates
• Store communication materials, toolkits, and execution checklists
• Store allocation, delivery, installation, and completion trackers
• POP, signage, gifting, event material, and vendor coordination records
• Purchase order, invoice, and expense tracking documents
• On-time and accurate delivery of retail marketing activations
• Execution photo reports, store feedback summaries, and activation result data

Key Capabilities & Competencies

• Strong project coordination and operational execution skills
• High attention to detail with the ability to manage multiple timelines and deliverables
• Clear and proactive communication with stores, internal stakeholders, agencies, and vendors
• Strong ownership, follow-through, and issue escalation mindset
• Comfortable working with budgets, trackers, data, and administrative processes
• Proficient in Microsoft PowerPoint and Excel
• Agile, hands-on, and resilient in fast-paced retail environments

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Approximately 1 to 3 years of experience in retail marketing, brand activation, event operations, trade marketing, or a related field
• Experience in fashion, luxury, beauty, lifestyle, retail, or consumer brands preferred
• Hands-on experience supporting store activations, customer events, campaigns, or retail marketing programs preferred
• Experience coordinating stores, agencies, production vendors, or external partners preferred
• Strong proficiency in Microsoft PowerPoint and Excel
• Business-level proficiency in Korean and working proficiency in English preferred