KEY RESPONSIBILITIES
 
A key executive member of Chloe Korea’s management team responsible to 
 

1. elevate the Chloe brand desirability
2. elevate the experience of our customers and the way our products are presented
3. build a client obsessed culture, shifting from transaction to connections
4. lead to inspire sustainability

 
Responsible for all marketing, PR, advertising activities to drive traffic to the stores, both online and offline
 
Key responsibility 1 – Media 

• Develop annual & monthly media advertising strategy(print, DOOH/OOH, online & digital), working with media agency, aligned with HQ guideline
• Co-ordinate all necessary elements for the advertisement communication with HQ and Media agency
• Prepare all media results reports, BBB and report SOV, working with Media agency

 
Key responsibility 2 – PR 

• Prepare and execute PR plans and activities in tune with our brand image to maximize the potential publicity, being in line with our PR communication strategy
• Manage ambassador and celebrities/ Influencers PR plan and execution working with media and the agency
• Regularly develop and build relationships with the target media to raise up brand awareness
• Develop the press release of products and activities to ensure publicity generated 
• Develop monthly clipping & project clipping/result report for HQ submission 

 
Key responsibility 3 – Event 

• Prepare and execute corporate, client and press event plans and activities in tune with our brand image to maximize the potential publicity, to support sales boost-up and increase brand desirability. 

 
Key responsibility 4 – Sample Management 

• Gifting arrangement for celebrities and influencers
• Manage all sample system and stocks co-working with PR agency

 
Key responsibility 5 – PR/Communication Admin

• Handle all of PR administrative process

QUALIFICATIONS:

• Bachelor’s Degree (in Marketing and Business are preferable)
• Over min. 8 – 10 years of experience in Marketing & Communications with experience in luxury industry 
• Skillful in presentation, negotiation

 
SKILLS:
MS Office skills are required 
 
 
PERSONAL SKILLS:

• High motivated, positive attitude, energetic
• Good communication skills
• Leadership
• Strategical and tactical
• Able to cope with fast-pace working culture
• Able to work under pressure with multi-tasks and meet tight schedule
• Fluent in both written and spoken English