Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

* The job title can be adjusted depending on the candidate’s experience *

JOB PURPOSE

The incumbent is responsible for the development and execution of Prada brand and Prada Group communication activities, focusing on press, branded content, and owned digital channel execution, as well as supporting brand image events and the Prada Communication Manager in promoting the corporate image.

RESPONSIBILITIES

[PR]

1. Plan and execute communication plans and PR coverage aligned with the global strategy.
2. Analyze DMR results and provide insights on editorial performance and competitor activities.
3. Monitor fashion trends in the local market and select seasonal PR samples from Prada based on local buying and press preferences.
4. Manage and localize press releases and materials from HQ for press distribution and website updates, while continuously monitoring and pitching to the press.
5. Maintain good relationships with the press and stylists to maximize coverage across print, web editorials, and SNS channels.
6. Support new product launches by working closely with related divisions, such as the MD and Retail teams, to identify their needs and ensure aligned communication and commercial support for products.

[Digital]

1. Adapt the global social calendar to fit the local communication activities.
2. Work closely with the Media team to align Kakao channel communication with e-comm. support activities.
3. Develop local exclusive content with celebrities that relates to PR activities.
4. Support the creation and coordination of global social content for the brand.
5. Work closely with and manage the agency on monthly planning and reporting, as well as day-to-day content releases.

[Event]

1. Support press and celebrity attendance at Milan fashion shows, coordinate with media for digital and print coverage, and support press story shoots.
2. Support the planning and execution of image events and Press events. 
3. Collaborate with the Retail team to support the exposure for retail events, such as pop-ups.

[Others]

1. Manage monthly PR expenses (invoice and payment processes) and budget tracking with communication manager. 
2. Monitor and follow up on PR sample activities at the showroom, ensuring proper tracking of loans and returns.
3. Ad-hoc work requested by HQ on a timely basis supporting the communication manager.

KNOWLEDGE AND SKILLS

8+ years' PR and communication work experience
Interest and attitude towards fashion and luxury products and culture 
Work in a highly structured and detail-oriented manner, managing multiple priorities simultaneously while maintaining accuracy and speed of execution.
Strong interpersonal skills and ability to collaborate effectively with agencies and cross-functional teams
Knowledge of Office applications, in particular Excel, Power Point
Strong proficiency in English and Korean.
Bachelor's degree, preferably in Marketing or Communications

* The job title can be adjusted depending on the candidate’s experience *

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.