Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

The CRM Specialist supports the execution of CRM and client development initiatives that drive commercial performance across Prada Korea. By leveraging CRM insights and partnering closely with Retail, stores and cross-functional teams, this role translates client insights into commercial actions that strengthen client engagement, improve client retention, and drive store performance.

RESPONSIBILITIES

CRM Insights & Business Performance      

• Analyze client data, purchasing behavior, and CRM performance to identify commercial opportunities
• and actionable insights.
• Monitor CRM KPIs and evaluate campaign and clienteling performance to support business decision-making.
• Prepare recurring and ad hoc reports, KPI dashboards, and business reviews for local management and HQ.
• Identify business trends and recommend initiatives to improve client acquisition, retention, engagement, and store performance.

Retail Partnership & Commercial Activation

• Partner closely with Retail and store teams to translate CRM insights into actionable initiatives that support commercial performance.
• Lead the execution of CRM action plans in collaboration with stores and cross-functional teams.
• Support stores in maximizing client outreach, appointments, follow-up activities, and client development initiatives.
• Monitor the effectiveness of CRM initiatives and recommend continuous improvements based on business results.
• Share CRM best practices and performance insights to strengthen CRM execution across stores.

CRM Campaign Management

• Lead the rollout and execution of local CRM campaigns in alignment with HQ guidelines and local business priorities.
• Coordinate campaign planning and execution with Retail, Marketing, Merchandising, and other relevant stakeholders.
• Evaluate campaign effectiveness and recommend optimization opportunities to maximize business impact.

CRM Tools & Operational Excellence      

• Promote the effective adoption and utilization of CRM and clienteling tools across stores.
• Monitor CRM data quality, system utilization, and operational compliance.
• Collect user feedback and collaborate with HQ to enhance CRM tools and processes.

 
Customer Feedback & Business Improvement

• Manage NPS and other customer feedback programs within the local market.
• Analyze customer feedback together with CRM performance to identify business opportunities and service improvements.
• Recommend actions to improve client engagement, loyalty, and commercial effectiveness.

Reporting & Business Reviews

• Maintain CRM dashboards and reporting tools to ensure timely and accurate business reporting.
• Provide regular CRM performance updates and insights to local management and stakeholders.
• Measure the effectiveness of CRM initiatives and support continuous business improvement through performance analysis.

KNOWLEDGE AND SKILLS

Bachelor’s degree in business administration, marketing, or a related field.
3-5 years of experience in CRM, Client Development, Retail Marketing, or related commercial functions.
Strong analytical skills with the ability to translate data into actionable business insights.
Good understanding of retail business, clienteling, and CRM principles.
Excellent communication and stakeholder management skills with the ability to collaborate across Retail, HQ, and cross-functional teams.
Proficiency in Microsoft Excel and PowerPoint. Experience with CRM platforms is preferred.
Proactive, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Fluent in Korean and English.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.