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NATURE AND SCOPE OF POSITION
 

• Support the implementation of CRM strategies and initiatives for the Korea market in alignment with APAC business objectives.
• Execute CRM campaigns across multiple channels, including email, SMS, messaging platforms, retail clienteling tools, and other digital touchpoints.
• Manage and maintain customer databases, ensuring data accuracy, quality, and compliance with local regulations.
• Conduct regular analysis of customer data, campaign performance, customer behavior, and segmentation to provide actionable insights.
• Coordinate with Retail, Marketing, E-commerce, and CRM teams to ensure consistent customer communications and seamless customer journeys.
• Work closely with boutiques and retail teams to support clienteling activities, customer outreach programs, and VIP engagement initiatives.
• Assist in identifying high-value customers and support actions to strengthen customer loyalty and increase customer spending.
• Support the planning and execution of client events, VIP activities, and local marketing initiatives by managing guest lists, invitations, attendance tracking, and post-event follow-up.
• Support the development and execution of client outreach content and communication materials while ensuring alignment with brand guidelines.
• Monitor CRM campaign performance and prepare regular reports and performance summaries for management review.
• Support any ad hoc CRM, marketing, or business projects assigned by the CRM Manager, APAC.

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Qualification/Education
 
Degree holder in marketing or a relevant discipline
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Experience Required
 

• At least 3 years of experience with a loyalty program and customer relationship management

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Particular skills/knowledge required
 

• Strong fashion sense 
• Able to work under pressure to meet tight deadlines 
• Proactive, committed & responsible
• Able to work independently & efficiently 
• Excellent command of written and spoken English 

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Characteristics required
 

• Demonstrable ability to use initiative and be proactive
• Have a sense of urgency and ability to deal swiftly with changing needs
• Team player with the ability to work on own initiative when required
• Response positively to feedback and direction
• Highly organised with an ability to multi task
• Pleasant and accommodating disposition
• Innovative and proactive, with a “can do” attitude
• Enthusiastic with a good sense of humour
• Well presented with the ability to communicate confidently

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