Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries under the PRADA, Miu Miu, Church’s, and Car Shoe brands, and employs people of over 100 nationalities. The acquisition of Pasticceria Marchesi 1824 marked the Group’s entry into the food sector, applying the same high-quality standards. Also highly proactive in the field of art, the Prada Group strengthens its presence through contemporary art projects that are constantly evolving.

Miu Miu is a brand that expressed Miuccia Prada's sincere views in 1993. Miu Miu can be said to be a world that reflects the complex, unconventional, and impulsive characteristics hidden within women. It is a global brand that is well-described as a 'trend maker' as it inspires many consumers' desire to belong to the attractive and friendly Miu Miu Club.

JOB PURPOSE

The CRM & Client Development Manager is responsible for developing and reinforcing a customer-centric culture across the region, ensuring the effective localization and execution of the brand’s global CRM strategy while elevating the overall client experience through impactful retail events, client engagement initiatives and tailored activations across all touchpoints.

RESPONSIBLITIES

• Develop and implement the regional CRM & Events/Experience strategy, ensuring the localization and execution of the Global CRM vision across all group brands within the territory.
• Design, develop and monitor customer engagement and client recruitment initiatives through clienteling, client outreach activities, retail events and tailored experiences aimed at acquiring new clients while strengthening loyalty, retention and repeat business across different customer segments.
• Develop CRM insights and customer intelligence to support commercial initiatives, client activation strategies and personalized engagement actions across the client base.
• Manage budgeting and cost control related to loyalty initiatives, gifting programs, client experiences, festive activations and retail events, ensuring ROI measurement and performance tracking.
• Develop and execute strategic event plans supporting brand initiatives, retail openings, in-store events, MTO activities and high-end client experiences, ensuring consistency with brand image and commercial objectives.
• Collaborate cross-functionally with Retail, Marketing, Merchandising and Communications teams to support product launches, client activations, events and omnichannel engagement initiatives from a CRM and clienteling perspective.
• Oversee and manage local CRM training programs across the territory, promoting best practices in clienteling, data capture, customer contactability and customer engagement execution.
• Act as the local point of reference for CRM reporting, dashboards, customer analytics and performance monitoring related to client engagement initiatives and retail experiences.
• Supervise the adoption and optimization of clienteling digital tools, ensuring consistency in usage and alignment with business objectives.
• Act as the local point of reference for the NetPromoter System (NPS) and customer feedback initiatives, translating insights into actionable improvement plans for the client experience.
• Lead the conception, planning and execution of retail and client events, coordinating all involved company functions and external partners while ensuring alignment with creative briefs, brand standards and business priorities.

KNOWLEDGE AND SKILLS

Bachelor’s Degree in Marketing, Business or Engineering (MBA preferred)
At least 10+ years of experience in business development, strategy, client development (Luxury
industry is preferable but financial industry or consulting experience welcome)
Excellent communication and client relations skills
Expertise in Excel and PowerPoint to create effective presentations and experience drawing conclusions and recommendations from reports
Experience in database management
Flexibility with regional and international travel
Familiarity with competitive marketplace and passion for consumer trends and development of personal customer relationships
Experience in luxury, fashion, hospitality or high-end retail preferred
Fluent in both English and local language (Korean) is a MUST

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.