Media planning:
• Formulate annual media strategy and campaign plans aligned with global guidelines
• Collaborate closely with media agencies for planning, execution, reporting, and competitor monitoring
• Define target media channels (print, OOH, digital), budget allocation, placements, and frequency
• Oversee asset development, visual validation, and production quality
• Lead end-to-end media planning and ensure alignment with central media team and agency performance 

Digital marketing:
• Own relationship with media agencies and internal e-commerce team to define digital media plans that deliver engagement and efficiency at scale
• Monitor campaign performance and assess against KPIs (ROI, reach, engagement)
• Identify optimization opportunities to improve efficiency and performance
• Develop digital strategies to strengthen brand visibility and market penetration

Budget Management:
• Manage media budget planning, tracking, and follow-up.
• Monitor monthly, quarterly, and yearly A&P spending and ensure budget efficiency

EDUCATIONAL REQUIREMENTS: Bachelor’s degree in marketing or a related field
YEARS OF PROFESSIONAL EXPERIENCE OVERALL: +10 years of relevant experience in media planning and digital marketing
OTHER SPECIAL SKILLS:

1. Strong experience in digital media and social platforms, with data-driven mindset
2. Experience in retail or luxury industries preferred
3. Strong communication and presentation skills
4. Excellent planning and organizational skills
5. Strong cross-functional collaboration skills with a “Win as One” mindset
6. Strong stakeholder management and relationship-building skills
7. Fluency in Korean and English