[Scope]
The Head of Marketing leads all PR, marketing communications, retail event management, and local celebrity engagement activities to enhance brand visibility, strengthen market presence, and support overall business objectives. This role ensures cohesive messaging, powerful brand storytelling, and effective market activation across all client touchpoints.

[Key Accountabilities]
1. Public Relations
- Develop and implement a comprehensive PR strategy that elevates the organization’s image and reinforces market positioning.
- Oversee all PR materials and external communications, including press releases, statements, and media kits.
- Direct the editorial direction, design, and distribution of organizational publications.
- Build and manage strong relationships with key media contacts.
- Act as the official spokesperson for the organization, ensuring all media responses are timely, accurate, and brand‑aligned.
 
2. Marketing Communications
- Lead integrated marketing communication strategies across all channels, including SNS, KakaoTalk Channel, and Dolce&Gabbana.kr to ensure consistent brand messaging.
- Oversee the development of marketing materials, campaign assets, and storytelling content.
- Manage brand communication calendars, ensuring alignment with global and local brand directions.
- Support client engagement and market awareness through clear, compelling, and brand‑appropriate messaging.
- Ensure cross‑functional alignment with Retail, Merchandising, and HQ teams for all communication initiatives.
 
3. Retail Event Management
- Plan, develop, and oversee retail event strategies designed to drive store traffic, client experience, and commercial performance.
- Partner with Retail, VM, and Merchandising teams to ensure seamless and brand‑aligned execution.
- Supervise event calendars, budgets, and operational guidelines.
- Track and analyze event performance based on KPIs and customer insights to optimize future initiatives.
 
4. Local Celebrities
- Build and maintain relationships with local celebrities, KOLs, stylists, and cultural influencers.
- Develop partnership strategies that enhance brand visibility and desirability.
 

Qualifications
- Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, events, and public relations activities.
- Demonstrated successful experience writing press releases, making presentations, and negotiating with the media.
- Experience overseeing the design and production of print materials and publications.
- Commitment to working with shared leadership and in cross-functional teams.
- Strong oral and written communication skills.
- Ability to manage multiple projects at a time.
- Out-of-town, overnight travel is required.