We are seeking a Performance Marketing Specialist/Manager to expand Search Ads (SA) campaigns, ensuring optimal performance and delivering measurable business results. This role requires both strategic thinking and hands-on execution, with a focus on data-driven decision-making to achieve marketing KPIs and drive growth.

Job Description 
•    Plan, execute, and manage performance campaigns to achieve business KPIs, such as ROAS, CTR, and conversion rates. 
•    Analyze and optimize campaigns performance using data-driven strategies and continuous A/B testing. 
•    Develop and implement strategies to expand and optimize digital advertising channels. 
•    Collaborate with cross-functional teams and cooperation agency (creative, analytics, product) to align marketing strategies and improve overall performance. 
•    Monitor and adapt to industry trends, competitor strategies, and market shifts to identify new growth opportunities.

•    3–5 years of experience in performance marketing or digital advertising, with hands-on experience managing SA campaigns. 
•    Bachelor’s degree in Marketing, Business Administration, or a related field. 
•    analytical skills: Strong analytical and problem-solving skills, with experience in interpreting data and providing actionable recommendations. 
•    Hands-on experience with major platforms and tools (e.g., Google Ads, Naver, Kakao). 
•    Excellent organizational and project management skills, with the ability to multitask in a fast-paced environment. 
•    Excellent communication and teamwork skills, with the ability to work effectively under pressure. 

Preferred qualifications: 
•    Experience in the e-commerce industry or a strong understanding of cross-border commerce. 
•    Candidates with hands-on experience in managing SA campaigns and a deep understanding of SA platforms are highly preferred. 
•    Familiarity with tools such as Google Analytics, Tableau, or other marketing analytics platforms. 
•    Business-level proficiency in Chinese or English is a plus.