Beauty & Health Category Strategy Planning and Execution
● Develop and execute strategies for the growth of the Beauty & Health category on the AliExpress global platform.
● Analyze the latest trends and market dynamics to propose sales promotion strategies.
● Collaborate with global sellers to establish export and marketing strategies.

Global E-commerce Platform Operation Management
● Design and manage optimal operational processes to enhance the competitiveness of brands on the platform.
● Collaborate with sellers to establish and execute product placement, promotions, and marketing plans.
● Set sales goals and KPIs for the Beauty & Health category and manage performance through data analysis.

Seller Sales and Partner Management
● Sales to Sellers: Develop effective sales strategies targeting Beauty & Health sellers, attract new sellers, and collaborate with existing sellers to increase sales, driving category growth.
● Analyze seller performance and solve issues to support actual sales growth.
● Build and maintain strong relationships with global sellers and Beauty & Health brands.
● Monitor the sales performance of sellers and provide customized support to resolve issues and improve performance.

Marketing and Promotion Campaigns
● Plan and execute effective marketing campaigns for the Beauty & Health category on AliExpress.
● Drive consumer engagement and sales through various internal and external promotions, increasing brand awareness.

Collaboration with Global Teams and Leadership
● Collaborate with AliExpress teams from different countries to develop and execute growth strategies for the Beauty & Health category in global markets.
● Achieve goals through effective communication with team members from diverse cultural backgrounds.

● Over 3 years of experience in the Beauty & Health industry (brand, distribution, marketing, etc.) or E-commerce platform(category management, brand management).
● Ability to collaborate with multinational teams and communicate effectively in English or Chinese.
● Strategic thinking and data-driven decision-making ability in e-commerce platforms.
● Experience in collaborating with global sellers and contributing to sales growth.
● Excellent communication and negotiation skills.
● Analytical thinking and problem-solving skills.
● A strong global mindset for collaboration with multinational teams.

Preferred Qualifications
● Language Skills: Proficiency in Chinese or English at a business level is preferred.
● Beauty & Health Brand Experience: Experience working with well-known Beauty & Health brands.
● Global Marketing Experience: Experience in marketing campaigns and promotions in global markets.