As Brand Marketing Manager, you lead the Klättermusen brand and marketing team within the Korean market.
 
You translate global brand strategy into locally relevant marketing that builds awareness, strengthens credibility and supports commercial growth. You bring together consumer insight, cultural understanding, product priorities and creative thinking to define how Klättermusen should show up in your market.
 
Reporting into the Global Marketing team, you represent the needs and opportunities of the market while ensuring local activity remains connected to Klättermusen’s positioning, seasonal direction and creative standards. You manage and develop the in-market marketing team, creating clear priorities and bringing Brand, PR, Community, Retail, Digital, Wholesale and Commercial teams together around one joined-up plan.
 
What You’ll Own

• Brand Marketing: Define how Klättermusen’s global brand strategy comes to life in the market, balancing global consistency with local relevance.
• Consumer and Cultural Insight: Build a deep understanding of local consumers, outdoor communities, cultural movements and market dynamics. Turn those insights into clear opportunities and actions.
• Global and Local Alignment: Act as the key marketing connection between the market and Global Marketing, bringing local insight into global planning and translating global direction into effective local action.
• Seasonal Marketing Planning: Lead the seasonal marketing plan, connecting global campaigns, product priorities, local moments and commercial objectives.
• Integrated Campaigns: Lead campaigns from strategy and briefing through activation and evaluation across PR, Community, Retail, Wholesale, Digital, Social and Partnerships.
• Creative Briefing and Quality: Write clear, inspiring briefs and work closely with global and local creative partners to ensure every execution is distinctive, relevant and unmistakably Klättermusen.
• Product and Category Marketing: Translate product innovation and technical functionality into compelling consumer stories that build understanding, desire and credibility.
• Team Leadership: Lead, develop and inspire the in-market marketing team. Set clear goals, create accountability and help each team member perform at their best.
• Cross-Functional Partnership: Work closely with Commercial, Operations and Regional leadership to align brand and business priorities.
• Brand Stewardship: Protect and strengthen Klättermusen’s positioning, identity and tone of voice across every local consumer touchpoint.
• Agency and Partner Management: Lead relationships with creative, PR, media, event and community partners, writing briefs, setting clear expectations and raising the quality of their output.
• Budget and Reporting: Own the marketing budget, allocate investment against agreed priorities and evaluate performance across brand, engagement and commercial outcomes.

 
What You’ll Deliver

• A clear brand marketing strategy connected to Klättermusen’s global direction and local growth ambitions.
• Strong annual and seasonal marketing plans with clear priorities, investment and accountability.
• Integrated campaigns that connect product, brand, culture, community and commerce.
• Locally relevant creative work that strengthens the global brand rather than fragmenting it.
• A motivated, focused and high-performing in-market marketing team.
• Strong alignment between Global Marketing, regional leadership and local commercial teams.
• Deeper understanding of the local consumer, with market insights that influence both local execution and global decision-making.
• Increased brand awareness, consideration and credibility among Expert Adventurers and relevant premium outdoor consumers.
• Consistent, high-quality execution across retail, wholesale, digital, community, PR and partnerships.
• Clear reporting and actionable learning that improves future marketing investment and execution.

The Essentials 

• 7+ years’ experience in brand management, brand marketing, integrated marketing or product marketing within a premium outdoor, sports or lifestyle brand.
• Proven experience leading regional marketing while working within a global brand organisation.
• Experience managing, developing and motivating a multidisciplinary marketing team.
• Strong understanding of brand positioning and the ability to translate global strategy into locally relevant action.
• Experience developing integrated marketing campaigns from consumer insight and creative brief through to execution and evaluation.
• Strong consumer instinct, with the ability to identify meaningful cultural and market insights.
• Excellent creative judgement and experience partnering with internal creative teams, agencies and production partners.
• Strong leadership and influencing skills, with the ability to create alignment across teams. 
• Excellent project management and organisational skills, with the ability to manage multiple priorities, budgets and timelines.
• Commercial awareness and a clear understanding of how brand marketing contributes to demand, customer growth and long-term business performance.
• Confident communication, presentation and storytelling skills in English and the primary language of the market.
• A genuine connection to outdoor culture and a strong appreciation for technical product, progressive design and Scandinavian mountaineering.

 
What You Bring

• You’re obsessed: You’re genuinely fired up about the culture we live and breathe; thru-hiking, trail running, alpine climbing. You get why technical gear matters, and you’re all in on inspiring others to get out there. 
• You collaborate naturally: You bring people with you, align different perspectives, and keep things moving forward. 
• You think in systems: Channels, content, data, and people all connect, and you know how to align them. 
   You’re comfortable leading but also close enough to the work to know when something isn’t right.
• You can build and simplify: You’re open to feedback, willing to learn, and not afraid to challenge convention. You bring clarity where things are messy, and you don’t hide behind complexity.
• You’ve got fire: You want to build, grow, win. You’re not afraid of a stretch goal, and you’ve got the work ethic to match your ambition. You roll up your sleeves and dive in. 
• You find a way: When things get messy or weird (they will) you don’t freeze, you get curious. You ask smart questions, figure out what matters and propose solutions that work in the real world.
• You sweat the details: You care. About the commas, the deck layout, the timing of an email campaign. Details matter to you because they shape the bigger picture and you don’t let them slide.
• You own it: You take responsibility, learn fast and show up consistently for the team. You believe in what Klättermusen stands for, what we’re building, and the role you play in it.

We Look for People Who Raise the Bar
You take ownership. You care deeply about the details and about getting things right. You’re always learning, open to feedback, and not afraid to ask the tough questions. You bring focus, clarity, and a high standard to everything you do. You believe in what we’re building and you see the potential in where it can go. You’re not just good at your job, you’re trusted, respected, and someone others want to work with.