Category Merchandising 

• Drive seasonal assortment planning and merchandising strategies for assigned product categories across DTC and Wholesale channels, ensuring alignment with consumer demand, business objectives, and marketplace opportunities.
• Drive product selection, pricing recommendations, product segmentation, and channel differentiation to optimize assortment and business opportunities.
• Analyze sales performance, inventory and SKU productivity, consumer insights, and marketplace trends to identify business opportunities, assortment gaps, and future product needs.
• Partner with Planning to support demand forecasting, inventory management, and seasonal business reviews.
• Influence APAC and Global Merchandising teams by providing Korea market insights, consumer feedback, product performance analysis, and future product opportunities.

Licensing, Collaboration & Local Product Opportunities

• Manage Korea Licensing merchandising, including product assortment, pricing, distribution, and commercial recommendations, based on consumer relevance, brand fit, and business potential.
• Drive Collaboration opportunities from concept development and design direction through assortment, pricing, distribution, and launch, partnering with relevant internal and external stakeholders.
• Identify locally relevant product opportunities and develop Korea market briefs supported by consumer insights, competitive landscape, product performance, and commercial potential to influence APAC-led L4L development and other locally relevant product development opportunities.

Go-To-Market & Cross-functional Leadership

• Support seasonal Go-To-Market planning and milestone execution across key cross-functional partners.
• Prepare and deliver assigned category and relevant Licensing/Collaboration product presentations during pre-line reviews and sales meetings for Franchise, DTC, and Wholesale partners.
• Build strong relationships with APAC/Global teams and Korea cross-functional stakeholders to ensure alignment on seasonal strategies and business priorities.

• Bachelor’s Degree
• Minimum of 7 years of merchandising experience within a sportswear, footwear, apparel, fashion, or retail company.
• Proven experience in category merchandising and Licensing, with experience in product creation and Collaboration preferred.
• Strong verbal and written communication skills in both Korean and English.
• Proven ability in product creation, merchandising strategy, assortment planning, competitive pricing, and SKU productivity improvement.
• Ability to translate Korea consumer and marketplace insights into commercial inputs, product briefs, and recommendations to influence APAC/Global teams.
• Strong commercial and analytical skills with the ability to identify business opportunities through sales performance, consumer insights, and marketplace trends.
• Ability to build strong cross-functional partnerships, align stakeholders, and lead others to action.
• Demonstrated ability to deliver results in a deadline-driven, fast-paced environment as a proactive, self-motivated team player. 
• Travel: 5-10% of the year.