The Retail Area Manager is responsible for building and implementing overall sales 
directions and action plans to achieve sales target by driving retail team. This role involves 
working closely with stores to monitor and analyze store performance metrics, propose 
intervention strategies to optimize sales, profitability and customer experiences. 

Key Responsibilities 
• Retail strategy, sales and KPIs 
Build annual and monthly sales strategy and action plans to achieve sales targets in 
partnership with store managers and sales staff. Monitor and analyze sales trend, 
retail KPIs and market competitor data to come up with intervention plans based on 
data driven insights 
Track market environment and consumer behaviors including overall retail market, 
stores in responsible areas and competitor activities to identify opportunities and plan 
ahead to optimize retail strategies  
• 360 commercial strategy drive 
Work closely with internal stakeholders and teams (Merchandising, Allocation, 
Marketing, Brand Image, CRM and P&D) to ensure consistent execution of product 
launches, campaigns and 360 supports are ready for optimized sales 
Lead cross functional projects and execution of joint initiatives and in-store 
campaigns to drive revenue and improve customer experience across all touchpoints 
• Store management 
Oversee the daily operations making sure that stores follow brand standards while 
achieving operational efficiency and exceptional customer service 
Provide leadership, guidance, and support to store managers and staff, fostering a 
positive and high-performing work environment 
Coach store team and drive recruitment, training, development, and retention plans 
for sales staff 
Partner with retail trainers to develop store staff training programs and performance 
management initiatives to build a strong store team equipped with best in class 
customer-centric mindset

• Bachelor’s degree in Retail Management in fashion, luxury or relevant fields 
• Proven track record of success in driving retail sales growth, optimizing store 
operations, and achieving business objectives 
• 10+ years of experience in retail management, with at least 5 years in a leadership 
role overseeing multiple stores 
• Strong understanding of the Korean retail market, including customer trends, 
competitive landscape, and retail best practices. 
• Excellent leadership, communication, and interpersonal skills, with the ability to 
motivate and inspire teams 
• Strong analytical, problem-solving, and decision-making skills, with a data-driven 
approach to retail management.  
• Proficient in project management, planning, and execution, with the ability to manage 
multiple priorities effectively. 
• Energetic, results-oriented, and adaptable, with a strong work ethic and a passion for 
continuous improvement. 
• Fluency in English and Korean is required