We are currently seeking a Marketing & Media Specialist who will report to Marketing & Communication Director, Korea & APAC Celebrity Relations as part of our dynamic team in Korea.
 
ROLE
 
This position will develop, implement, and optimize media marketing campaigns to drive brand awareness, engagement, and conversions in Korea.
 
MISSION
 
Media

• Develop and execute marketing campaigns and help develop media brand awareness and performance strategy.
• Assist in developing media brand awareness and performance strategy.
• Drive the day-to-day execution of the strategy involving social media marketing, display and media, publishers, and search engines.
• Collaborate with HQ, agencies, and vendors to facilitate communication and ensure alignment with the guideline.
• Manage the end-to-end production process, including asset sourcing, vendor/agency coordination, and final performance reporting.
• Coordinate with internal teams to align traditional media campaigns with overall marketing and digital strategies.
• Support the logistics for traditional media materials at events, including banners, posters, and print ads.
• Check the customs clearance process for sourcing color-proof paper and submit detailed reports to the finance team.

 
Event & Marketing

1. Coordinate and execute end-to-end logistics for local, regional, and national conferences and events.
2. Collaborate with on-site third-party vendors to ensure smooth and successful event execution.
3. Assist in creating and distributing event collateral, such as invitations, flyers, and follow-up materials for attendees.
4. Coordinate event logistics with sales, marketing, and clinical staff to maximize attendance.
5. Manage inventory of marketing supplies, corporate collateral, and promotional items, ensuring appropriate stock levels at events to support brand building and sales.
6. Align promotional activities with marketing and sales teams.
7. Assist in the production and review of event materials, such as posters, presentations, tickets, and program books, with meticulous attention to detail.
8. Create and manage event-related documentation, including proposals and post-event reports.
9. Perform general administrative duties and support other tasks as assigned.
10. Communicate with stores and landlords to coordinate brand marketing efforts and in-store exposure.

Report & Expense

1. Report media exposure and campaign results to HQ, all SL offices, and stores, including insights and key metrics.
2. Conduct regular market and competitor activity monitoring and research to identify new opportunities and market trends.
3. Monitor industry developments and emerging technologies in traditional media to recommend innovative practices.
4. Handle client and vendor invoicing, ensuring accurate documentation and timely actualization of billing processes.

PROFILE
 

• University graduate with proven 1-3 years of in-house 
• Demonstrate a solid understanding of the luxury fashion. 
• Experience in media marketing, in analytics and reporting tools.
• Excellent at partnering up with people of various personal styles.
• Collaborative, hardworking and enthusiastic attitude, hands-on, initiative-taking, pro-active
• Team player