[랄프로렌코리아] Client Development Manager
Tasks
Client Development Strategies & Platform :
• Build client strategies and define action plans to improve the recruitment and onboarding of new clients. Support stores for client development & acquisition initiative. Partner with retail team to increase business opportunities, drive client loyalty and increase client spend and purchase frequency. Work closely with CRM team to communicate clienteling KPIs and align market activities to meet and exceed established goals.
• Set yearly clienteling goals and ensure follow up of key KPIs through actionable dashboard/ reports.
• Partner with CRM team to manage and refine the retail clienteling program and establish KPIs.
• Identify and develop high-potential clients, raising Korea's overall retention and liaise with CRM team to maximize client opportunities for all special events including local and global, and generate key learnings.
• Work with Retail Area Managers to leverage on multi-channel communications to increase traffics.
• Work to increase customer data capture necessary to support clienteling activities.
• Differentiate Approaches toward DOS and N-DOS aligning with corporate legal and compliance perspectives
CRM & Analytics :
• Conduct useful client analysis that will allow Store team to create the client journey and reach the right clients for the right occasion.
• Define relevant initiatives to acquire new data and share the insights to retail team reviewing in-store activation and events to measure the ROl of each action.
• Manage the client database: ensure the accuracy and quality in data capture in the region. Set objectives on quantitative and qualitative data collection.
Communication & Training :
• Establish a framework for sharing clienteling updates and receiving the feedback from retail and store leadership team to enhance and prioritize clienteling activities.
• Create exciting communications and supporting materials that reinforce clienteling behaviors.
• Roll out client development ambassador program to enhance the client development culture in stores. • Communicate campaign outreach with stores and partner with retail management team in the review and reporting of data analytics that measure and monitor success around client outreach and event activities.
• Support key product launches and holiday seasonal contents by providing clienteling tools to support in client outreach. (Tools include: Outreach template, targeted client lists etc. recommendations and available communication vehicles.
• Drive clienteling knowledge and soft skills. Closely work across key stores for in store coaching.
Requirements
• 10+ years' experience in CE / CRM / Clienteling in the luxury retail or hospitality
• Experience in producing / conducting high-level customer analysis and interpretation
• Effective communication skills with both management and retail store staffs
• Demonstrated ability to collaborate productively and ability to lead and influence in a team environment • Agile and with an entrepreneurial spirit, finding innovative approaches and solutions to the challenges of this role
• Flexible, enthusiastic and motivated with the ability to quickly adapt and collaborative solutions in a rapidly changing and growing business
• Knowledge of retail and luxury market to drive sales through clienteling activities
• Excellent interpersonal skills with a thoughtful attitude
Information
Apply
1차 서류전형
2차 면접전형
3차 처우협의
4차 최종합격
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Ai Keywords
경력 수준
근무 지역
직종
업종
주요 업무
자격 요건
우대 사항
채용 요약
Company
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Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.
For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.
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