Beiersdorf Korea | 바이어스도르프 코리아
Beiersdorf has been a pioneer in innovative, high-quality skin care products and groundbreaking skin research for over 140 years. Our internationally beloved brands, including NIVEA – the world’s no. 1 skin care brand –, Eucerin, Hansaplast, La Prairie and Chantecaille, are cherished by millions around the world. With a team of over 20,000 dedicated employees worldwide, Beiersdorf is united by shared core values, a vibrant corporate culture and our guiding purpose: Care Beyond Skin. 
At Beiersdorf, our people are our greatest asset –  they make all the difference in our success now and in the future. As the inventors of modern skin care, we provide countless opportunities for growth and meaningful responsibilities across the globe. Join us at Beiersdorf, where your ideas and enthusiasm can shape the future of skin care.

Roles & Responsibilities
1. Annual Business Planning & Leadership (30%)

• Develop and lead annual business plans by reflecting BDF brand strategies, channel characteristics, and consumer trends.
• Establish plans to manage Sales, Profit, budgets, and key KPIs (e.g., Trade Allowance, returns).
• Share strategic directions with internal stakeholders and buyers to build long-term partnerships.

2. Sales & Profit Optimization (30%)

• Achieve annual sales and profit targets through monthly and quarterly performance analysis.
• Lead key performance-related meetings, including KAM meetings and pre-promotion planning sessions.
• Collaborate with Channel Managers to address key issues and develop action plans to increase market share (M/S)

3. Promotion Planning & Execution (20%)

• Design and propose annual and seasonal promotions tailored to the characteristics of each distribution channel.
• Develop launch strategies for new products and optimize both online and offline shelf placement and visibility.
• Maintain close communication with buyers to maximize promotion effectiveness and resolve negotiation-related issues.

4. Data-driven KPI & Budget Optimization (10%)

• Manage trade allowances, returns, and promotional budgets efficiently, and provide regular rolling updates on performance.
• Improve KPI efficiency and contribute to achieving profit targets through accurate data analysis.

5. Partnership Management (10%)

• Maintain strong partnerships with distributors through regular business meetings.
• Propose action plans and provide feedback to drive performance improvement.

* Final channel assignment will be determined based on interview results. To support diverse career development, active channel rotation opportunities are provided regardless of tenure.

Requirements

• Bachelor’s degree or higher from a four-year university
• 2–5 years of sales experience in the Skincare or FMCG (Fast-Moving Consumer Goods) industry
• At least 1 year of sales experience in the Skincare industry required

Preferred Qualifications

• Experience working in a multinational or global company
• Excellent communication and negotiation skills, with the ability to effectively manage and align stakeholders with different interests
• Strong understanding of industry trends and market dynamics, with solid market insight
• Strong data analysis and reporting capabilities
• Proficiency in English communication (Intermediate level or above)
• Proficient in MS Office applications, particularly Excel and PowerPoint
• Valid driver’s license