Purpose/Overview of the Job
To own the end-to-end commercial performance of the Beauty & Wellbeing Business Group by shaping channel and customer strategies for core and growth brands, ensuring disciplined execution of pricing, promotions, and innovations, and acting as the key interface between Brand, Customer, and Finance to deliver profitable and scalable growth in the local market.

Primary Responsibilities

1. Commercial Ownership of Beauty & Wellbeing Business Group
(End-to-end Sales & Profit Accountability)

• Own Net Sales, Gross Margin, and Trade Spend across B&W brands (Vaseline, Pond’s, Clear, etc.)
• Lead sales planning and gap management with Sales, Marketing, and Finance

Expected outcomes:

• Delivery of sales and margin targets
• Clear control of commercial risks and opportunities

2. Channel & Customer Strategy Development
(Brand Strategy to In-Market Execution)

• Translate brand strategy into channel- and customer-specific execution plans
• Define and govern Perfect Execution standards by channel

Expected outcomes:

• Consistent execution across channels
• Improved shopper experience

3. Revenue Growth Management (Pricing & Promotion Governance)

• Set pricing and promotion guidelines to balance competitiveness and profitability.
• Review promotion ROI and ensure disciplined trade spend management.

Expected outcomes:

• Improved promotion ROI
• Sustainable price and margin architecture

4. Innovation & Launch Governance (Imported & Local Innovation)

• Represent Customer Development in Imported NPD and local MIK innovations.
• Assess commercial viability and ensure strong launch execution.

Expected outcomes:

• On-time, successful launches
• Reduced launch risk and improved innovation RO

5. Integrated Business Planning & Cross-Functional Leadership

• Represent customer and shopper voice in IBP, IPM, and S&OP.
• Align commercial, demand, and supply plans with key functions.

Expected outcomes:

• Strong cross-functional alignment
• Faster, proactive decision-making

6. Trade Activity & Execution Management

• Lead seasonal and tactical trade activity planning and execution.
• Manage agencies and coordinate key commercial changes with sales teams.

Expected outcomes:

• High-quality in-market execution
• Efficient use of trade investment

7. Performance Tracking & Stakeholder Communication

• Track sales and sell-out performance to drive actions and decisions.
• Act as key commercial contact for PC brands internally and globally.

Expected outcomes:

• Fact-based decision-making
• Strong credibility as PC commercial owner

Qualifications & Skills Required

Essential: 

• Minimum 4-5 years track record in trade marketing/customer development/marketing with leadership experience
• FMCG industry experience in at least Home & Personal Care or Cosmetics.
• Customer & Category & Brand management experience required 
• Fluent in business English 

Preferred:

• Multi-national company experience preferred
• Strong business and financial acumen
• Understands Net Revenue Management concepts

Prior experience in multinational corporation and/or FMCG industry