Business Development and Marketing Manager - Seoul - Baker McKenzie & KL Partners JV Law Firm, 합작법무법인 베이커맥켄지 앤 케이엘파트너스

Baker McKenzie & KL Partners JV Law Firm

Business Development and Marketing Manager - Seoul

서울 종로구 일반사무직 / 기획,사업개발,전략기획 / 마케팅,시장조사 2026.08.12 ~ 채용시

Tasks

- Implementation of the Firm’s BD & Marketing strategy in terms of operational tasks, process management and efficiency improvements in Korea.
- Support delivery and implementation of firm-wide Client Programs within a local context - yet aligned with global and regional priorities. Have personal responsibility of managing a small number of key clients, particularly those with a strong base or have key management in the local jurisdiction.
- Assist with the office business planning process and strategy delivery (including on office strategy meetings) with the office general manager, and other functional leads, particularly from a BDMC perspective.
- Identify client opportunities through market research and drive the office's business development activities targeted at growth of existing client accounts and strategic acquisition of clients.
- Lead the process of client care reviews as required for the office.
- Support individual partners on BDMC strategies to assist with client relationship management, client acquisition and profile raising.
- Provide support for local lawyers in their personal sales activities, presentations, meetings and networking as is applicable and relevant.
- Consider local go-to-market channels for purposes of revenue generation, i.e. Local Chambers of Commerce, national Government bodies, Corporate Counsel, local sponsorship opportunities, or any other relevant channels. Create responses to RFPs and pitches to ensure local and cross-border pitches and proposals are delivered at a high level of quality.
- Team with colleagues and BDMC staff around the world to market our services and expertise in a way that is relevant to the local market, through the development and deployment of thought leadership content, market leading events, sponsorships and other profile-raising activities. Monitor and spot forward-looking issues and trends and translate their legal impact to clients and lawyers in a commercial way for impacting strategy, business plans and their execution.
- Manage and co-ordinate initiatives with BDMC teams, setting high standards and values, and embedding shared values of collaboration, market-leading intelligence and client service across the team.
- Work and co-ordinate with Client Managers in the Specialist BDMC function to drive key account management and client relationships with strategic accounts.
- Partner closely with other Specialist functions (Key Client management, Marketing & Campaigns and Communications, Pitch Excellence & Pursuits, Pricing Excellence etc.) to ensure the Korea office's media engagement, proposal preparation and pitch training for lawyers, pricing options and alternative fee arrangements strategies align with the requirements of the business as well as global best practice.
- Work with our BDMC End-to-End Services teams and Specialist functions (Marketing Services; Directories, Awards and League Tables; Event Management; others) around production needs including proposal and communications templates; marketing material, campaigns and channels; roll-out of branding communications and advertising; managing submissions for awards, league tables and directories; and event requirements.

Requirements

Educated to degree level or equivalent qualification / experience focusing on Marketing, Communications, Sales or related commercial subjects
Experience of team leadership in a marketing and/or business development role, preferably in a professional services environment
Experience working with and influencing senior stakeholders for strategic business outcomes
Excellent Korean verbal and written communication skills
Strong English verbal and written communication skills
Ability to effectively manage competing priorities
Strong judgment and ability to make well-reasoned independent decisions
Advanced understanding of business development, marketing and communications
Self-motivated and independent, able to work with a minimum of supervision
Comfortable working across multiple cultures and time zones in a matrix organization
Strong interpersonal skills, positive attitude and team spirit
High degree of attention to detail and excellent project management skills

Information

커리어 수준

팀장.부장.10년이상

경력여부

경력

고용형태

정규직

급여사항

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전형방법

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제출서류

Resume and cover letter (both in Korean and English), TOEFL/TOEIC/TEPS/IELTS scores (if available)

접수방법

홈페이지 지원

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Company

Baker McKenzie & KL Partners JV Law Firm

외국계기업 컨설팅

서울특별시 종로구 새문안로76 콘코디언빌딩 12층

https://www.bakermckenzie.com/en/

Integrated legal solutions to complex business challenges.

The global business community is more interconnected than ever before. Opportunities and risks spill across different markets, sectors and areas of law. A connected perspective is essential in delivering business objectives while mitigating risk. Our integrated client solutions provide seamless advice underpinned by deep practice, sector expertise, and first-rate local market knowledge. Armed with Baker McKenzie's insight and foresight, business leaders can feel confident driving sustainable – and inclusive growth.

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