Job Purpose
 
Support the Brand Manager in driving growth of Dulcolax and Allegra in Korea through execution of integrated marketing campaigns, strong consumer insight development, and cross-functional collaboration. This role focuses on end-to-end brand activation, media execution, and performance tracking, while contributing to local market strategy aligned with regional and global direction.

Key Accountabilities

Marketing Execution 

1. Execute integrated marketing campaigns (digital, media, PR, activation)
2. Manage agencies and ensure timely delivery of assets
3. Support media planning and campaign performance tracking

Performance & Insights

1. Track brand performance (sales, market share, media KPIs)
2. Work with CMI to translate consumer and shopper insights into actionable plans
3. Monitor competition and propose optimization actions
4. Utilize data to derive insights and support decision-making

Cross-functional Coordination

1. Collaborate with Sales, Trade Marketing, Medical, RA, SCM, and other stakeholders
2. Support new product launches and key project execution
3. Ensure alignment with regional and global teams

Digital & Media

1. Manage digital marketing initiatives and media performance
2. Monitor key KPIs (e.g. VTR, CPV, ROI) and optimize campaign effectiveness 

Key Business Focus

1. Support key priorities including Rx-to-OTC consumer conversion, seasonal campaign execution, and competitive defense in core categories 

Education

1. Bachelor's degree or above (Business, Marketing, or related field preferred)  

Experience & Knowledge

• Approximately 3–6 years of experience in FMCG or Healthcare marketing within a multinational company
• Experience in new product launches
• Brand or product management experience in healthcare is a plus
• Experience working with regional or global teams is a plus
• Experience managing external agencies 

Core Competencies & Skills

• Challenger mindset with a drive to improve and innovate
• Strong ownership with the ability to work independently and solve problems
• Excellent execution skills with attention to detail
• Strong analytical thinking and planning capability
• Creativity and structured problem-solving
• Strong collaboration, communication, and influencing skills
• Ability to adapt quickly in a fast-changing environment
• Strong verbal and written communication skills, including presentation