[Role Overview]
This role is responsible for planning and executing marketing and brand initiatives in collaboration with Volkswagen Group brands, while supporting digital channels and solutions as a back-up function. The position focuses on strategy coordination, brand consistency, and cross-functional collaboration rather than hands-on technical execution.



[Responsibilities]
Marketing Strategy & Campaign Management

• Support the development and execution of marketing strategies by brand and product within the assigned budget
• Plan and manage co-marketing campaigns in collaboration with Volkswagen Group automotive brands
• Coordinate campaign concepts, budgets, and media plans with internal stakeholders and brand partners
• Support approval processes for marketing materials, including required regulatory submissions

Brand & Communication Management

• Ensure consistent application of Corporate and Brand Identity across marketing and communication activities
• Develop integrated marketing communications aligned with company strategy and brand positioning
• Manage brand assets and ensure consistency in visual and messaging standards

Customer & Dealer Marketing Activities

• Support planning and execution of offline marketing events for customers and dealers
• Coordinate customer engagement activities to promote digital services and financial products
• Develop and manage marketing materials for customers, retailers, and partners

Public Relations & Reputation Management

• Support the creation and distribution of press releases and external communications
• Assist in monitoring potential issues and supporting crisis communication planning

CRM & Customer Engagement

• Support CRM initiatives aimed at improving customer engagement and loyalty
• Utilize CRM tools to assist with campaign targeting and execution\

Digital Channels & Platform Support (back-up role)

• Support planning and operation of digital channels, online sales platforms, and digital services
• Act as a back-up for website and mobile app management, ensuring content accuracy and brand alignment
• Coordinate with IT and internal teams on digital-related initiatives as needed
• Monitor key digital performance indicators and support reporting activities

Budget Control & HQ Communication

• Support marketing budget control and expense management in line with internal policies
• Prepare regular reports and updates for HQ, including marketing and digital performance summaries
• Coordinate with HQ marketing teams on alignment and approval processes

• 5 years' of general marketing / PR area experience is required.
• Sales, Opeations, Customer Relationship, IT experience is a plus.
• Bachelor or Master's degree in Business Administration / Marketing / Advertisement & PR / Data science / IT or a related field of study
• Proficient level of Korean is required, advance level of English is preferred.
• Knowledge of general marketing or PR is required.
• Knowledge of digital business, car sales process, car financing / leasing business / imported car sales market is preferred.
• Skills to handle digital tools such as Photoshop, Google Analytics, Adobe Experience Manager is preferred.