Role Overview

This is the on-the-ground leader for the Korea market. The role sits at the intersection of e-commerce operations and influencer (KOL) marketing. You will not be expected to do everything yourself (the TP and KOL Agency will handle heavy execution), but you must serve as the critical supervisory, coordination, and local expertise layer—ensuring all execution meets brand standards.

This person needs to know whether a Naver product page is properly optimized, whether a KOL content brief truly resonates with Korean consumers, and whether ROAS is on the right track. As the business scales, this role has a clear path to gradually take on more direct operational ownership.

It is critical for this role to see the big picture of a 360-degree full-funnel marketing strategy, seamlessly connecting E-commerce operations and KOL influencer marketing to drive maximum brand synergy from awareness to conversion. 

Key Responsibilities
1. E-commerce Oversight & Local Operations (40%)

1. Initiative: Evaluate the local e-commerce landscape to proactively propose and implement the most appropriate strategies tailored to the Korean market 
2. Naver Ecosystem: Supervise the TP (Edmart) on set up and day-to-day execution across Naver Smart Store. Target to be a Brand Store within a year. Audit product listings, PDP quality, SEO tags, and pricing integrity. Review Naver Biz Advisor data weekly and translate insights into actionable feedback for the TP. Optimize Naver paid search ads, shopping ads and organic exposure to maximize overall ROAS. Plan, coordinate, and execute Live Commerce (Naver Shopping Live) campaigns to drive traffic and sales. Monitoring on the Naver Search Volume results. 
3. Coupang: Monitor brand-owned store performance and ensure brand guidelines and pricing strategy remain consistent across all platforms.
4. Platform Relationships: Act as the local point of contact, maintaining relationships with the Naver Beauty Category Manager and Coupang Category Manager.
5. Cross-functional Coordination: Bridge the Seoul and Shanghai visual teams to ensure Korean copy and local aesthetic standards are met.

2. KOL & Influencer Marketing (40%)

1. Agency Management: End-to-end management of the KOL/MCN Agency. Review influencer shortlists, approve campaign briefs, and audit content scripts/videos/blog posts to ensure brand message consistency.
2. Campaign Execution: Manage content brief with proper brand positioning, sample dispatch, campaign timelines, and deliverable tracking. Ensure KOL content correctly links to the Naver Store and Coupang brand shop.
3. Performance Tracking: Own ROI/ROAS tracking for every KOL activation. Consolidate reach, engagement, CTR, and attributed sales into a weekly report for APAC leadership.
4. Social Commerce Activation (Influencer-Driven Exclusive Promotions): Collaborate with mid-tier and micro-influencers to launch curated, time-sensitive promotional campaigns, effectively driving high-converting traffic to Naver and Coupang 
5. Beyond tracking conversion sales and ROI/ROAS, focus on reinforcing brand positioning through high-quality content and report on the qualitative marketing impacts that cannot be measured by numbers alone 

3. Data, Reporting & Strategic Support (20%)

1. Weekly Business Report: Consolidate data from Naver, Coupang, and KOL campaigns into a one-page weekly report for the APAC team.
2. Sales Event Support: From a local operations and marketing perspective, support major sales moments (Black Friday, year-end, brand anniversary) in planning and execution.
3. Marketing Impact Report: Establish a comprehensive reporting framework that balances quantitative ROI/ROAS metrics with qualitative brand impacts, highlighting how marketing activation strengthen overall brand equity and share of voice 
4. Market Intelligence: Continuously feed back to the team on local competitor movements, emerging KOL content trends, and shifts in the Korean beauty-device category.

Must-haves:

• 3 – 5 years of hands-on experience in Korean digital marketing, e-commerce, or influencer marketing.
• Industry background: Experience in beauty, skincare, lifestyle, or consumer electronics preferred.
• Naver E-commerce mastery: Deep familiarity with the Naver Smart Store / Brand Store ecosystem, Naver Blog/Cafe culture, and Naver Shopping Live. Able to read Naver Biz Advisor reports and know what "good" looks like.
• Proven track record of successfully handling and managing external marketing/KOL agencies 
• KOL marketing experience: Proven track record managing influencer campaigns on Instagram, YouTube, and Naver Blog. Understands Korean consumer psychology and knows what content feels "authentic" vs. "too much like an ad."
• Bilingual: Native Korean + business-level English or Chinese (written and spoken). Daily communication with the APAC international team is required.
• Data sensitivity: Proficient in Excel; comfortable navigating e-commerce backend data and turning numbers into a clear narrative.

Nice-to-haves:

• Prior experience working at a TP (third-party operator) or e-commerce agency.
• Familiarity with Naver or Coupang seller back-ends and advertising tools.
• Existing network of Korean beauty / lifestyle KOLs or MCNs.
• Strong preference for candidates with dual experience in both In-house brand teams and Agencies 
• Live-streaming e-commerce coordination experience.